As our core business matures we inevitably reach for domains where we have ‘an unfair advantage’. By leveraging our own business operations, scale and solid customer engagement we can penetrate adjacent verticals and expand use cases. This way phone companies offer cloud storage, banks offer insurance and taxi services expand to food deliveries. This does […]
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Contextual marketing in 2025: an observation Meet Peter. Pieter wakes up, as may like us, by his smartphone alarm app. Takes a shower and enjoys his cappuccino from his coffee machine before he gets in his car to work. An ordinary day for an ordinary guy, but in an extraordinary time. Peter does not actually […]
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There is a perceived paradox in designing for scale while allowing for local requirements. You need to discipline yourself on the short run in order to ‘protect’ the flexibility that you need in the long run, across your entire footprint. In short: Many telcos, and organisations alike, that operate across a variety of markets need […]
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The world of cryptocurrencies is surely stirring up some debate in its young life. Blockchains that challenge traditional institutions, Bitcoin as a store of value, Ethereum offering smart contracts and coin offerings (ICO) to raise funding for projects. The list goes on with audacious plans and some tangible innovations. Will it revolutionise our banks, challenge […]
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An important part of a digital transformation is the technology stack and how it supports the agile development of your (customer facing) frontends. This is important for a single stack, but exponentially important for those organisations which have grown via acquisition and where individual stacks have evolved in isolation, resulting in multiple technology solutions and […]
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In a previous blog post I have tried to pinpoint the evolution from data, to information, to knowledge. There are many parallels to be drawn between the way knowledge evolves and how an Online User Experience gets optimised. Both do not hold an absolute truth, but aim to anticipate to an ever changing environment […]
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People are the core of the organisation. Therefore motivation, performance management and establishing an innovative culture are the new lifelines of today’s knowledge economy. So how to change the strategy from an output driven approach to an approach where shared values and direction are the key objectives of the organisation? Will it re-center people back […]
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If people form the DNA of every organisation. So why are we designing organisations around its desired output rather than the people around the organisation evolves? A typical recruitment process starts with a ‘JD’, a job profile. The required skills, education, hands-on experience or even an associated brand from which the candidate is lured in, […]
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In project managing your digital transformation there are two types of ‘events’: Those you have planned for and those that simply ‘happen’ to your project. The known The know events are part of the mise-en-place of project management. To meet your predefined objectives (vision and strategy) and prove your hypothesis, you should start with some […]
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Knowledge is a difficult concept to grasp. Once you think you have found a working definition, it slips away, like sand through your fingers. Why is it so important to define the concept of knowledge, or even consider it as an asset to the organisation? Reasons might not be as obvious as they might seem […]
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